As humans we are taking in visual information all the time. We assess threats, we assess the weather, we enjoy beauty around us. And we also take in information about the people around us and we make decisions about them based upon that visual information.

People that you meet in your professional role are making decisions about you based upon your appearance. This applies to first meetings such as job interviews, meeting new clients or prospective clients.

It also applies to on going working relationships with both colleagues and long term clients. We can have an image that underscores our positive work traits, that makes us look personable, organised, reliable and intelligent, or our image can undermine our positive traits, making us look disorganised, chaotic, behind the times or boring, even though we aren’t.

And unfortunately if our image sends the wrong message many people will take that message at face value and not spend enough time getting to know us to discover that that first impression was wrong.

It is a busy world. The average person in Australia sees 7000 marketing messages a day. We get very good at quickly assessing them and filtering out the ones that look less appealing. You do not want to fall into this category.

A well planned and executed business image strategy underscores your brand message. Trustworthy, reliable, intelligent, interesting what ever you want to emphasise to your colleagues or prospective clients. It can also make you more memorable, helping you to stand out in every day marketing messages.

Having a well executed image also makes us perform better because we feel more confident.

Your plan for your image should cover your appearance, your knowledge of business etiquette and your presentation skills.

To discuss using image in your career, get in touch. We will discuss what you want to achieve and come up with a plan to do it!